Launch campaign

Starting from a need to pre-order the launch of the new BMW 5 Series, a SinglePage was developed for the purpose of capturing leads.

With the proposal of strategic and functional development, it was structured to meet all the media metrics.

The areas were defined for logical and objective navigation dynamics.
The evolution of SinglePage was perfected with the customer, to meet the needs of the areas of interest and quality in the final result.

In this project I participated in the process:
• Business strategy
• Design and layout
• UX and UI

Agency: Rapp Brasil
Client: BMW Brasil
Year: 2017

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