A classic with its unique trunk, it called for a unique website as well. Exploring its functionalities and bringing to interested parties the experience that the car could provide. With the aim of launching, in this pre-sale the focus was on capturing leads so that they could be directed to the nearest stores.
Target audience: family, who seek comfort and space to travel.
In this project attended the process:
• Business strategy
• CRM
• Design and layout
• UX and UI
Agency: Rapp Brasil
Client: MINI Brasil
We created a pre-registration in which the consumer chooses to receive more information. When filling out the form, he inserted a communication rule by email in which we explored every detail of the model, offering arguments and influencing the potential client to become a lead.
From then on, he was already ready for purchase.
In order for engagement to be even greater, a relationship platform was proposed that would bring the car’s profile in reference to places with their own style.
