Twisted Avianca
I was challenged to make an announcement for Avianca during the Cup. The problem was that at the moment no brand that was not a sponsor could speak or quote in its communications. So strategically with the planning team and creation team (Copywriter), I was able to develop a conceptual image to show the support of the Avianca fans for the Brazilian team at the 2014 World Cup. The idea was to engage customers to travel around Brazil following the games during the cup. We needed to show that Avianca also had a cheer for conquest.
In this case I participated in the process:
• Concept art
• Design and layout
Agency: Rapp Brasil
Client: Avianca
